Suncorp Super

Grey is the new Black

An unexpected outlook on retirement

In a desire to turn something seen as old and daggy into something real and relevant, we created ‘Grey is the new Black’. A content campaign and ongoing hub of engagement as a challenge to old assumptions about what it means to ‘retire’, the inspiration for creating the future you want and the recipe for making it happen. The highlight of the campaign was a multi-part film and interview series using grey ambassadors – each with a unique passion of their own.