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Petbarn

OVERVIEW

A relatively new brand relationship forged off the back of a business redefining content strategy – through to extensive UX, content and social media projects.

Puppy

Tapping into emotional truths

Working with a brand platform developed by The Special Group, we created a range of content for the focus of Petbarn’s puppy campaign period. The highlight of which was a 3 part documentary style film series, digging deeper into human truths and emotional themes – tailored and targeted to social audiences. To date, the films have been viewed more than 2.5 million times.

This seeing eye dog became this woman’s world. Bring tissues.

Posted by Petbarn on Friday, 25 September 2015

So, do you think you’re ready to become a puppy parent? Watch and find out.

Posted by Petbarn on Wednesday, 23 September 2015

True friendship has the power to heal and, ultimately, make you a better human.

Posted by Petbarn on Thursday, 24 September 2015

Social media newsroom

Multi channel content engagement

A collection of curated, editorially focused content ranging from the simple and engaging – through to the informative and educational.

Petspot Hub

Brand site content hub

A ‘content first’ hub integration within brand site, serving a realm of hero, hub and hygiene content.