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IKEA

HUNDSTOL Dog Highchair

April Fools content stunt

Shifting roles while on sabbatical, I found myself playing a Swedish furniture designer, Alvar Karlsson (as you do) in an April Fools spot for IKEA. This very successful content stunt saw many customer enquiries for the actual doggy high chair.

Seven types of sleeper

Content series and hairstyle evolution

Alvar Karlsson was back for a cameo second appearance, this time having graduated to being an international sleep expert (along with a better hairstyle). Working with Dangermouse Productions (via One Green Bean), we further developed the character and narrative into a successful mult-part series.