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AAMI

OVERVIEW

Working closely with one of Australia’s most iconic service brands paved the way for several redefining social, content and innovation initiatives.

Driver Duels

Content and brand newsroom lead campaign

The Driver Duels campaign centred around a dedicated Campaign Newsroom – managing social channels, an influencer program, real-time audience engagement, content creation and amplification – as well as a custom-built microsite. KPI’s of 100,000 Safe Driver app downloads were achieved within 3 months.

Social media newsroom

Putting engagement into the insurance category

A collection of the simple, useful, informative, entertaining social content over more than 2 years running the account. The AAMI Facebook Page and other social channels created a dramatic shift in social engagement for the brand.