Working closely with one of Australia’s most iconic service brands paved the way for several redefining social, content and innovation initiatives.
The Driver Duels campaign centred around a dedicated Campaign Newsroom – managing social channels, an influencer program, real-time audience engagement, content creation and amplification – as well as a custom-built microsite. KPI’s of 100,000 Safe Driver app downloads were achieved within 3 months.
A collection of the simple, useful, informative, entertaining social content over more than 2 years running the account. The AAMI Facebook Page and other social channels created a dramatic shift in social engagement for the brand.